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Clutch

Cybersecurity reports and statistics published by Clutch

8 categories3 reports

Recent Statistics & Reports

54% of consumers say their trust in a brand decreases after encountering a scam associated with it.

5/27/2026
Consumer TrustBrand ReputationOnline Shopping Scam

58% of consumers report seeing a fake ad impersonating a well-known brand.

5/27/2026
Advertising FraudBrand ImpersonationOnline Shopping Scam

33% of consumers say they recently encountered a suspected scam on social media, while 18% encountered one via email and 16% via online marketplaces.

5/27/2026
Social MediaE-Commerce FraudScam

62% of consumers say they avoid deals that seem too good to be true.

5/27/2026
Consumer BehaviorFraud PreventionScam

42% of consumers who have fallen victim to an online shopping scam report being scammed within the past year.

5/27/2026
E-Commerce FraudOnline Shopping ScamConsumer

56% of consumers say they have fallen victim to an online shopping scam.

5/27/2026
E-Commerce FraudConsumerOnline Shopping Scam

92% of Gen Z consumers say they are familiar with e-commerce scams, compared with 82% of Baby Boomer consumers.

5/27/2026
E-Commerce FraudConsumerOnline Shopping Scam

61% of consumers point to platforms such as social media networks, online marketplaces, and search engines as most responsible for preventing e-commerce scams.

5/27/2026
ConsumerE-Commerce FraudOnline Shopping Scam

71% of consumers have encountered a scam or attempted scam while shopping online.

5/27/2026
E-Commerce FraudConsumerOnline Shopping Scam

92% of consumers say they are concerned about the influence online scams have on their purchasing decisions.

5/27/2026
ConsumerE-Commerce FraudOnline Shopping Scam

43% of consumers are concerned about their contact information.

2/12/2026
ConsumerContact DataPrivacy

40% of consumers worry most about identity theft.

2/12/2026
ConsumerIdentity TheftConsumer Concern

75% of consumers who experienced a data breach changed their behavior, compared to 36% of consumers who have not experienced a data breach.

2/12/2026
ConsumerBehavior ChangeData Breaches

57% of consumers say their personal information has been compromised at least once.

2/12/2026
ConsumerData BreachesConsumer Risk

38% of consumers worry most about financial fraud.

2/12/2026
ConsumerFinancial FraudConsumer Concern

88% of consumers would stop using a company if their data was not secure.

2/12/2026
ConsumerConsumer BehaviorData Security

28% of consumers regularly review privacy and security settings.

2/12/2026
ConsumerPrivacy SettingsSecurity Settings

72% of consumers are concerned about their login credentials.

2/12/2026
ConsumerLogin CredentialsAccount Security

77% of consumers say data privacy policies influence their purchases.

2/12/2026
ConsumerConsumer BehaviorPrivacy Policies

55% of consumers feel confident protecting their data online.

2/12/2026
ConsumerData SecurityConsumer Confidence

Showing 1-20 of 32 results