69% of consumers say they would switch providers based on their security offering.

31.2% of consumers choose general AI tools such as ChatGPT or Gemini for agentic commerce, 27.0% favor retailer websites or apps, and 24.4% indicate no preferred platform

36% of consumers delay engagement or look for alternative channels when access feels too slow or intrusive

37% of consumers would use AI to identify phishing emails or scam messages.

43% of consumers would use AI for cyber security help.

42% of consumers say inaccurate or misleading AI answers are their biggest concern.

Consumers are ten times more worried about getting bad AI advice than they are about a tool's actual cyber threat risk.

33% of consumers say they would avoid using AI for security advice because they don't trust the answers to be accurate.

80% of consumers are worried about using AI tools.

33% of consumers switch to a competitor or abandon the attempt when access feels too slow or intrusive

66% of Australians reuse passwords across multiple online accounts.

53% of employed Australians prioritise protecting work accounts over personal accounts.

The tendency to prioritise protecting work accounts over personal accounts reaches 66% for Gen Z, 65% for Millennials, and 35% for Gen X.

24% of Australians take no action after hearing about a major data breach unless directly notified.

48% of people read privacy policies and reports, up from 43%.

More than 20% of Australians share login credentials for sensitive accounts such as email or banking.

62% of consumers say they avoid deals that seem too good to be true.

76% of Australians feel confident spotting cyber threats.

77% of consumers say data privacy policies influence their purchases.

88% of consumers would stop using a company if their data was not secure.