81% of parents in the surveyed countries fear their child's likeness will be stolen.

81% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland fear someone stealing their family's likeness.

67% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland worry about voice cloning.

Security concerns (51%) and privacy concerns (44%) are the top barriers to new technology adoption in 2026.

One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

48% of organizations cite data security and privacy issues as a top data challenge.

In late 2025, 32% of consumers cited payment security as a concern and 26% cited privacy

36% of consumers delay engagement or look for alternative channels when access feels too slow or intrusive

33% of consumers switch to a competitor or abandon the attempt when access feels too slow or intrusive

84% of people have not shared personal health information with AI tools.

63% of people feel resigned that their data is already out there, down from 74% last year.

71% of people use an ad blocker, up from 69%.

90% of people are worried about AI using their data without consent.

82% of people opt out of data collection where possible, up from 75%.

38% of people use fake or dummy data when possible, up from 33%.

48% of people read privacy policies and reports, up from 43%.

88% of people do not freely share personal information with AI tools like ChatGPT and Gemini.

46% of people use a VPN, up from 42%.

91% of people support national laws regulating personal data use.

25% of people use a personal data removal service, up from 23%.