Scam
We've curated 77 cybersecurity statistics about Scam to help you understand how deceptive schemes like phishing and impersonation are evolving in 2025, making it crucial for individuals and businesses to stay vigilant against these growing threats.
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62% of consumers say they avoid deals that seem too good to be true.
33% of consumers say they recently encountered a suspected scam on social media, while 18% encountered one via email and 16% via online marketplaces.
Scammer/solicitation fraud grew the most since H1 2021, increasing by 184%.
Scammer/solicitation was the top type of digital fraud, representing 1.84% of all suspected digital fraud types reported globally in H1 2025.
Nearly two in five consumers (39%) globally reported being targeted by an email, online, phone call, or text messaging fraud scheme between February and May 2025.
81% of consumers use multifactor authentication (MFA) to log in to at least one online account.
53% of consumers have software that prevents malware or viruses.
Scams pretending to be a bank or credit card company was reported by 25% respondents.
Less than half (48%) of consumers regularly review their security settings at least once every six months.
65% of consumers use a unique password across their different accounts.
The youngest adult age group (18–29) experienced a 27 percentage-point increase in encountering text scams between 2024 and 2025 (reaching 40% in 2025).
Only 5% of MFA users use a physical security key, the most secure method of authentication.
Only 8% of consumers were "very confident" that their personal data is private and not distributed without their knowledge.
10% of the highest income group ($100,000 or more) lost money after encountering a scam, making them the least likely income group to lose money.
Nearly half of Americans (46%) reported having personally encountered a cyberattack or a digital scam attempt.
42% of Americans use a password manager that automatically creates and stores a very strong password for each account (up from 36% last year).
Phishing was the most common method, experienced by 39% of respondents.
16% of consumers were "not confident at all" that their personal data is private and not distributed without their knowledge.
Only 48% of Americans in May 2025 said they were at least somewhat confident that their personal data is private and not distributed without their knowledge, a drop from 53% in 2024.
80% of consumers set permissions for apps on their smartphone to block access to things like their camera, location, or contacts if they are not needed for the app to function.