54% of consumers say their trust in a brand decreases after encountering a scam associated with it.
54% of consumers say their trust in a brand decreases after encountering a scam associated with it. — This cybersecurity statistic was published by Clutch in May 2026. It covers topics including Consumer Trust, Brand Reputation, Online Shopping Scam, Consumer. The original data appears in How E-Commerce Scams are Shaping Consumer Behavior . For the full methodology and detailed findings, refer to the original report.
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What does this statistic say?
54% of consumers say their trust in a brand decreases after encountering a scam associated with it. This data was published by Clutch and covers Consumer Trust, Brand Reputation, Online Shopping Scam, Consumer.
Where does this data come from?
This statistic comes from How E-Commerce Scams are Shaping Consumer Behavior , published by Clutch on May 27, 2026. You can view the original report at https://clutch.co/resources/ecom-scams-survey.
What cybersecurity topics does this cover?
This statistic relates to Consumer Trust, Brand Reputation, Online Shopping Scam, Consumer. Browse more statistics on Consumer Trust or from Clutch.