Account-problems scams are the highest-volume scam type, with 74% of victims sharing high-value personally identifiable information (PII).

81% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland fear someone stealing their family's likeness.

85% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is hard to tell a scam apart from the real thing, up from 66% in 2025.

One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

67% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland worry about voice cloning.

74% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland are concerned about experiencing a deepfake or other AI-generated scam.

18% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is okay to use AI to generate explicit images of someone they do not know.

32% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is okay to use AI to imitate someone's voice or appearance for personal use.

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have experienced AI-driven identity harm, rising to 30% among Gen Z.

88% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is becoming harder to tell what online content is genuinely human or real.

13% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have created a family codeword to guard against likeness theft.

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have turned off voicemail recordings to prevent voice cloning.

84% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say convincing video evidence no longer feels like proof.

81% of parents in the surveyed countries fear their child's likeness will be stolen.

One in three daily AI users in the surveyed countries say it is okay to generate explicit images of someone without their consent.

25.6% of identity crime victims managed two or more concurrent incidents, up from 23.5% the previous year.

62.1% of attempted misuse cases involved new account applications, and 37.9 percent involved attempted account takeovers.

By account type, credit cards accounted for 41% of all attempted misuse, checking accounts account for 17.7%, and personal loans account for 8.5%.

49% of Colorado residents reported multi-layered identity incidents, the highest rate among states.

Unauthorized access to computers and mobile devices accounted for 27.2% of identity compromises, a 78% increase from 15.3% the previous year.