42% of consumers who have fallen victim to an online shopping scam report being scammed within the past year.

56% of consumers say they have fallen victim to an online shopping scam.

92% of Gen Z consumers say they are familiar with e-commerce scams, compared with 82% of Baby Boomer consumers.

61% of consumers point to platforms such as social media networks, online marketplaces, and search engines as most responsible for preventing e-commerce scams.

71% of consumers have encountered a scam or attempted scam while shopping online.

92% of consumers say they are concerned about the influence online scams have on their purchasing decisions.

54% of consumers say their trust in a brand decreases after encountering a scam associated with it.

58% of consumers report seeing a fake ad impersonating a well-known brand.