85% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is hard to tell a scam apart from the real thing, up from 66% in 2025.

One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

49% of Colorado residents reported multi-layered identity incidents, the highest rate among states.

Unauthorized access to computers and mobile devices accounted for 27.2% of identity compromises, a 78% increase from 15.3% the previous year.

Scams involving the sharing of personal information accounted for 36.1% of identity compromises, down from 43.1% the previous year.

53% of victims with no financial loss reported a resolution.

88% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is becoming harder to tell what online content is genuinely human or real.

Attempted misuse cases caught by financial institutions increase by 26.8%.

84% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say convincing video evidence no longer feels like proof.

69% of consumers say multifactor authentication increases their trust in companies

37% of consumers would use AI to identify phishing emails or scam messages.

43% of consumers would use AI for cyber security help.

Entertainment has 7% consumer trust

84% of people have not shared personal health information with AI tools.

49% of people have stopped using TikTok.

Automotive has 3% consumer trust

57% of consumers reported problems accessing a website in the past year.

43% of people have stopped using ChatGPT.

36% of consumers delay engagement or look for alternative channels when access feels too slow or intrusive

42% of people have stopped using Gemini.