By account type, credit cards accounted for 41% of all attempted misuse, checking accounts account for 17.7%, and personal loans account for 8.5%.

53% of victims with no financial loss reported a resolution.

62.1% of attempted misuse cases involved new account applications, and 37.9 percent involved attempted account takeovers.

One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

74% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland are concerned about experiencing a deepfake or other AI-generated scam.

81% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland fear someone stealing their family's likeness.

Fraudulent employment accounted for 40% of misuse cases for children and dependents.

13% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have created a family codeword to guard against likeness theft.

25.6% of identity crime victims managed two or more concurrent incidents, up from 23.5% the previous year.

69% of consumers say multifactor authentication increases their trust in companies

84% of people have not shared personal health information with AI tools.

49% of people have stopped using TikTok.

33% of consumers say they would avoid using AI for security advice because they don't trust the answers to be accurate.

76% of people use multi-factor authentication, up from 69%.

63% of people feel resigned that their data is already out there, down from 74% last year.

71% of people use an ad blocker, up from 69%.

36% of consumers delay engagement or look for alternative channels when access feels too slow or intrusive

Only 23% of consumers trust companies to use AI responsibly with their data

Only 16% of consumers clearly understand how companies collect and use their personal data

News media has 5% consumer trust