One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have experienced AI-driven identity harm, rising to 30% among Gen Z.

81% of parents in the surveyed countries fear their child's likeness will be stolen.

13% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have created a family codeword to guard against likeness theft.

81% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland fear someone stealing their family's likeness.