82% of people opt out of data collection where possible, up from 75%.

42% of consumers say inaccurate or misleading AI answers are their biggest concern.

43% of consumers would use AI for cyber security help.

Entertainment has 7% consumer trust

Logistics has 4% consumer trust

Social media has 9% consumer trust

45% of consumers prefer stronger security checks even if sign-ups take longer, while 22% favor faster access with lighter protections

Retail has 10% consumer trust

Education has 15% consumer trust

Consumers are ten times more worried about getting bad AI advice than they are about a tool's actual cyber threat risk.

80% of consumers are worried about using AI tools.

90% of people are worried about AI using their data without consent.

33% of consumers switch to a competitor or abandon the attempt when access feels too slow or intrusive

44% of people have stopped using Instagram.

37% of consumers would use AI to identify phishing emails or scam messages.

57% of consumers reported problems accessing a website in the past year.

37% of people have stopped using Facebook.

Hospitality has 6% consumer trust

42% of people have stopped using Gemini.

Automotive has 3% consumer trust