Only 16% of consumers clearly understand how companies collect and use their personal data

Publisher	Thales
Report	2026 Digital Trust Index
Published	31 March 2026
Topics	Consumer, Data Privacy, Consumer Awareness

Published by Thales in 2026 Digital Trust Index, 31 March 2026. The figure is taken from the report as published; the full methodology is in the source.

View the original report

Related statistics

One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

Malwarebytes, 15/06/2026

81% of parents in the surveyed countries fear their child's likeness will be stolen.

Malwarebytes, 15/06/2026

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have turned off voicemail recordings to prevent voice cloning.

Malwarebytes, 15/06/2026

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have experienced AI-driven identity harm, rising to 30% among Gen Z.

Malwarebytes, 15/06/2026

53% of victims with no financial loss reported a resolution.

Identity Theft Resource Center, 15/06/2026

13% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have created a family codeword to guard against likeness theft.

Malwarebytes, 15/06/2026

Get the newsletter

Weekly cybersecurity statistics by email.