91% of consumers reported seeing ads from unfamiliar retailers.

44.7% of Americans delete or abandon mobile apps over concerns about identity theft.

Only 10.6% of Americans feel confident that mobile apps can stop AI-powered threats.

32% of fraud in Latin America is attributed to phone and voice scams, making it the most common type of fraud in the region.

59% of consumers in Latin America prefer proactive alerts and monitoring tools for enhanced security.

44% of users receive overlapping alerts from different security apps.

19% of Americans stop using mobile apps due to fraudulent transactions.

89.4% of Americans expect mobile apps to block AI-powered threats such as bots, deepfakes, impersonation, and account takeovers.

60.9% of Americans say privacy is 'very important' when using mobile apps.

65% of Americans believe the mobile app maker is responsible for stopping fraud, rather than the device, OS, or carrier.

Consumers spend up to 27 hours a year maintaining their security apps.

51% of Americans see AI as a threat to the safety of using mobile apps.

51% of consumers in Latin America are most excited about faster, simpler payments.

38% of users who receive overlapping alerts from different security apps ignore them entirely due to the volume.

45% of people have been targeted by Adware.

27% of people encounter scams daily on social media platforms.

Phishing scams increased by 118% during Thanksgiving.

There is a 14% increase in phishing scams around Christmas.

Phishing activity overall increased by 128% during the 2025 holiday period compared to the 2024 holiday period.

20% of people have fallen victim to Adware.