33% of consumers say they would avoid using AI for security advice because they don't trust the answers to be accurate.

80% of consumers are worried about using AI tools.

90% of people are worried about AI using their data without consent.

63% of people feel resigned that their data is already out there, down from 74% last year.

Government services have 40% consumer trust

43% of people have stopped using ChatGPT.

45% of consumers prefer stronger security checks even if sign-ups take longer, while 22% favor faster access with lighter protections

Social media has 9% consumer trust

Retail has 10% consumer trust

Education has 15% consumer trust

Consumers are ten times more worried about getting bad AI advice than they are about a tool's actual cyber threat risk.

Only 23% of consumers trust companies to use AI responsibly with their data

Healthcare has 35% consumer trust

71% of people use an ad blocker, up from 69%.

Insurance has 23% consumer trust

42% of people have stopped using Gemini.

News media has 5% consumer trust

Logistics has 4% consumer trust

Automotive has 3% consumer trust

44% of people have stopped using Instagram.