37% said they "stopped using Facebook".

69% of people said they "use an ad blocker for online browsing".

23% use a data removal service to help clean up any personal information that is easily found online.

70% believe "we will never have simple, meaningful ways to protect our data".

60% of respondents did not agree that they have "become less vigilant about my data privacy and security because there is little I can do these days".

72% of people are worried their data is being misused by the government.

89% of people "agreed" or "strongly agreed" that they are "concerned about my personal data being used inappropriately by corporations".

43% of people said they use identity theft protection solutions.

23% of consumers had personal information compromised in a data breach.

Twenty-eight percent of consumers had a social media account hacked.

Three-quarters of consumers have had their personal information lost or stolen in some form of cybercrime.

Consumer Discretionary was the most targeted sector with 278 ransomware attacks in February 2025, accounting for 31% of all attacks.