Consumer
Cybersecurity statistics about consumer
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50% of consumers globally don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).
80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services
44% of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.
35% of consumers say they use a credit monitoring service as a measure to help themselves from being hacked.
31% of consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.
26% of Gen Z consumers say they froze their credit as a measure to help themselves from being hacked.
21 % of Gen X and Boomers say they froze their credit as a measure to help themselves from being hacked.
20% of Millennials say they froze their credit as a measure to help themselves from being hacked.
Half (53%) of consumers would stay loyal to a business that takes immediate steps to fix a breach and offers proactive protection like credit card monitoring.
Nearly 1 in 4 (21%) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning, versus 15% of Gen X or Boomers.
32% of Millennials say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.
42% of Gen X and Boomers say they use a different password for every account as a measure to help themselves from being hacked.
33% of Gen Z consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.
More than 2 in 5 (43%) of consumers appreciate when a business is open and transparent about a security breach.
26% of Gen Z consumers say they use a credit monitoring service as a measure to help themselves from being hacked.
34% of Millennials say they use a credit monitoring service as a measure to help themselves from being hacked.
32% of consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.
31% of Millennials say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.
When faced with data breaches at both a large corporation and a small business, 27% of Gen X and Boomers say they would stop shopping with both entirely.
39% of consumers say they use a different password for every account as a measure to help themselves from being hacked.