40% of Gen Z households reported phishing attempts.

78% of parents across all households are concerned about their child falling victim to an AI-enhanced scam.

Only 22% of US consumers are comfortable sharing data with AI agents.

64% of US consumers have interacted with AI chatbots more frequently in the past year.

37% of US consumers trust interactions over the phone.

62% of US consumers believe AI agents are easier to trick than humans

54% of US consumers trust interactions in person.

80% of US consumers who interacted more frequently with AI chatbots in the past year have shared personal information during these interactions.

44% of consumers say they've felt pressured to share information with AI chatbots just to complete a task.

Only 21% of iPhone users reported using security software on their mobile phones. This is less than Android users, where 29% stated they use security software.

53% of iPhone users have fallen victim to a scam. This compares to 48% of Android users who have fallen victim to a scam.

41% of iPhone users admitted to sending a direct message (DM) on social media to a company or seller's account to get a discount. This behaviour was less common among Android users, with 33% admitting to it.

35% of iPhone users choose unique passwords for their online accounts. In contrast, 41% of Android users choose unique passwords.

47% of iPhone users purchased an item from an unknown source because it offered the best price. 40% of Android users made similar purchases from unknown sources for the best price.

55% of iPhone owners expressed trust in their phone's built-in security to keep them safe. This figure is slightly higher than for Android owners, where 50% reported trusting their phone's security

69% of respondents globally believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

Global willingness to spend time verifying identity on sharing economy platforms was 70% in 2025, which is only slightly down from 71% in 2024.

In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.

55% of consumers in the UK don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).

Within both financial services and commercial/consumer sectors, 41% of professionals reported actively evaluating AI tools.