27% of people encounter scams daily on social media platforms.

11% of people have fallen victim to Malvertising.

58% of consumers have encountered ad-related malware.

There was a 229% spike in phishing scams on Black Friday.

20% of people have fallen victim to Adware.

Phishing activity overall increased by 128% during the 2025 holiday period compared to the 2024 holiday period.

Delivery notification scams surged by 105.8% in November 2025 compared to the same period last year.

55% of people receive scam text messages weekly.

Phishing scams increased by 118% during Thanksgiving.

51% of people encounter scams on social media weekly.

33% of consumers have encountered a marketplace scam.

27% of consumers have fallen victim to ad-related malware.

There is a 14% increase in phishing scams around Christmas.

45% of people have been targeted by Adware.

10% of consumers have been victims of marketplace scams.

15% of marketplace shoppers experience scams daily.

54% of Gen Z fraud victims reported feelings of overwhelm, 22% reported embarrassment, and 12% reported suicidal feelings in 2025.

44% of Americans have seen fake or AI-generated influencer endorsements in 2025.

72% of Americans have seen fake celebrity or influencer endorsements in 2025.

Taylor Swift ranks #1 as the most impersonated and exploited celebrity.