Consumer
Cybersecurity statistics about consumer
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Nearly one in five mobile users has fallen victim to an extortion scam.
56% of Gen Z parents do not use a password manager.
62% of US consumers believe AI agents are easier to trick than humans
54% of US consumers trust interactions in person.
Only 22% of US consumers are comfortable sharing data with AI agents.
37% of US consumers trust interactions over the phone.
64% of US consumers have interacted with AI chatbots more frequently in the past year.
80% of US consumers who interacted more frequently with AI chatbots in the past year have shared personal information during these interactions.
44% of consumers say they've felt pressured to share information with AI chatbots just to complete a task.
47% of iPhone users purchased an item from an unknown source because it offered the best price. 40% of Android users made similar purchases from unknown sources for the best price.
41% of iPhone users admitted to sending a direct message (DM) on social media to a company or seller's account to get a discount. This behaviour was less common among Android users, with 33% admitting to it.
55% of iPhone owners expressed trust in their phone's built-in security to keep them safe. This figure is slightly higher than for Android owners, where 50% reported trusting their phone's security
Only 21% of iPhone users reported using security software on their mobile phones. This is less than Android users, where 29% stated they use security software.
53% of iPhone users have fallen victim to a scam. This compares to 48% of Android users who have fallen victim to a scam.
35% of iPhone users choose unique passwords for their online accounts. In contrast, 41% of Android users choose unique passwords.
50% of consumers globally don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).
Within both financial services and commercial/consumer sectors, 41% of professionals reported actively evaluating AI tools.
55% of consumers in the UK don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).
In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.
44% of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.