26% stopped using a fertility or period tracking app.

77% of people said that "many online transactions today, from purchases to downloads to creating new accounts, feel like ploys to take my data".

42% said they use a VPN.

89% of people "agreed" or "strongly agreed" that they are "concerned about my personal data being used inappropriately by corporations".

60% of respondents did not agree that they have "become less vigilant about my data privacy and security because there is little I can do these days".

72% of people are worried their data is being misused by the government.

75% said they "opt out of data collection, as possible".

Three-quarters of consumers have had their personal information lost or stolen in some form of cybercrime.

Twenty-eight percent of consumers had a social media account hacked.

23% of consumers had personal information compromised in a data breach.

Consumer Discretionary was the most targeted sector with 278 ransomware attacks in February 2025, accounting for 31% of all attacks.