46.5% of consumers do not trust any company to manage purchases for them

55.0% of consumers are not comfortable with AI agents making purchases on their behalf

50.8% of consumers assign responsibility for unauthorized or erroneous AI-driven purchases to the AI platform, 23.2% assign responsibility to the retailer or brand, and 18.7% accept personal responsibility

In Q4 2025, 70% of consumers said they were at least somewhat comfortable with AI agents making purchases on their behalf

Entertainment has 7% consumer trust

Automotive has 3% consumer trust

Insurance has 23% consumer trust

News media has 5% consumer trust

Education has 15% consumer trust

Retail has 10% consumer trust

Social media has 9% consumer trust

68% of consumers say passkeys increase their trust in companies

69% of consumers say multifactor authentication increases their trust in companies

Banking has 57% consumer trust, up from 44% in 2025

Healthcare has 35% consumer trust

Hospitality has 6% consumer trust

Government services have 40% consumer trust

Only 23% of consumers trust companies to use AI responsibly with their data

Logistics has 4% consumer trust

54% of consumers say their trust in a brand decreases after encountering a scam associated with it.