More than half of Gen Z (53%) and 42% of Millennials have cut ties with a business because it experienced a security incident.

20% of Millennials say they froze their credit as a measure to help themselves from being hacked.

36% of Gen Z consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

More than 2 in 5 (43%) of consumers appreciate when a business is open and transparent about a security breach.

33% of Gen Z consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

39% of consumers say they use a different password for every account as a measure to help themselves from being hacked.

When faced with data breaches at both a large corporation and a small business, 27% of Gen X and Boomers say they would stop shopping with both entirely.

72% of Gen X and Boomers would take immediate action after a data breach notification.

The majority (67%) of consumers believe that their personal information is already on the dark web.

7% of Gen X and Boomers report being less concerned about online security than they were five years ago.

65% of all consumers say they are more concerned about online security than they were five years ago.

Half (53%) of consumers would stay loyal to a business that takes immediate steps to fix a breach and offers proactive protection like credit card monitoring.

26% of Gen Z consumers say they froze their credit as a measure to help themselves from being hacked.

More than 1 in 3 (38%) consumers report they have been a victim of identity theft in the past.

33% of Gen Z consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

32% of Millennials say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

Nearly 1 in 4 (21%) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning, versus 15% of Gen X or Boomers.

36% of Millennials say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

30% of Gen X and Boomers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

31% of Gen Z and 27% of Millennials feel uneasy when websites have ads, versus 18% of Gen X and Boomers.