Consumer
Cybersecurity statistics about consumer
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89% of daily transactions in Latin America are conducted using debit cards.
89.4% of Americans expect mobile apps to block AI-powered threats such as bots, deepfakes, impersonation, and account takeovers.
60.9% of Americans say privacy is 'very important' when using mobile apps.
47% of consumers in Latin America identify fraud and scams as their biggest frustration when making digital transactions.
87.7% of Americans prioritize fraud prevention before it occurs rather than reimbursement after.
Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.
65% of Americans believe the mobile app maker is responsible for stopping fraud, rather than the device, OS, or carrier.
Consumers spend up to 27 hours a year maintaining their security apps.
51% of Americans see AI as a threat to the safety of using mobile apps.
29–34% of users leave essential security tools disabled or miss paid features.
38% of users who receive overlapping alerts from different security apps ignore them entirely due to the volume.
63.7% of Americans fear synthetic fraud most when shopping on mobile.
91% of consumers reported seeing ads from unfamiliar retailers.
Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.
46% of Americans encountered fake celebrity or influencer endorsements.
42% of consumers have encountered postal tracking scams.
40% of people have been targeted by Malvertising.
27% of people are targeted by scam text messages daily.
36% of marketplace shoppers encounter scams weekly.
12% of consumers have been victims of postal tracking scams.