45% of adults aged 18–24 ignore unknown texts or calls, versus 77% of adults aged 65 and older.

38% of people use fake or dummy data when possible, up from 33%.

91% of people support national laws regulating personal data use.

48% of people read privacy policies and reports, up from 43%.

61% of consumers point to platforms such as social media networks, online marketplaces, and search engines as most responsible for preventing e-commerce scams.

Americans say scammers are winning the fight against carriers by nearly 2-to-1.

55% of Americans agree carriers should offer zero-liability fraud protection comparable to credit card companies.

Seniors aged 55 and older lose an average of $1,298 to phone scams, which is triple the losses of younger adults.

Consumers across surveyed markets receive an average of 7.4 unwanted calls per week, and unwanted calls are growing at 16% annually.

46% of people use a VPN, up from 42%.

Nearly half of Americans (about 49%) have either received an AI voice deepfake call or cannot distinguish one from a real call.

92% of Gen Z consumers say they are familiar with e-commerce scams, compared with 82% of Baby Boomer consumers.

56% of consumers say they have fallen victim to an online shopping scam.

53% of Americans enable two-factor authentication.

42% of consumers who have fallen victim to an online shopping scam report being scammed within the past year.

67% of Americans believe carriers should bear some responsibility for scam losses originating on their networks.

11% of Americans report experiencing tax-related identity theft, rising to 17% among adults aged 25–34.

29% of Americans admit they do not fully understand new tax rules.

67% of Americans say they are seeing the same or more tax scam messages than last year.

60% of Americans ignore unexpected texts or calls.