As an example of oversharing on social media, 22% of people have posted a picture of an expensive gift they received.

50% of consumers plan to do most of their holiday shopping on Black Friday and Cyber Monday.

46% of people are likely to immediately buy something when they see a great holiday deal online.

19% say they’d click on a social media ad or email link claiming to have the gift to get a high-demand gift during the holidays.

43% of people would change their shopping habits to try to get a high demand gift during the holidays.

47% of people say they have given their personal information to receive a discount.

46% of Gen Z plan to use ChatGPT to help them with gift ideas this holiday season.

31% of Gen X plan to use ChatGPT to help them with gift ideas this holiday season.

67% of people say they wish they knew how to better protect themselves from falling victim to holiday scams.

19% of extortion victims experienced consequences at work or school.

Nearly 9 in 10 extortion victims reported emotional harm because of the scam they experienced.

21% of victims of AI-driven scams had financial accounts opened in their name.

98% of Gen Z parents say they've had conversations with their kids about online safety.

44% of Gen Z households reported malware infections.

29% of victims of AI-driven scams suffered work or school consequences.

Gen Z and Millennials account for two in three victims of extortion scams.

58% of Gen Z have been targets of an extortion scam.

64% of extortion scam targets are Gen Z or Millennial.

One in six mobile users reported they've been a target of sextortion.

64% of Gen Z parents do not use a VPN for added protection.