39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.

Taylor Swift ranks #1 as the most impersonated and exploited celebrity.

U.S. holiday retail sales reached a record high in 2024, driven by increased online spending.

93% of fraud victims reported that the resolution process caused them stress in 2025.

62% of fraud victims reported feelings of frustration, while 61% reported feelings of anger in 2025.

Only 29% of Americans feel very confident about spotting deepfakes in 2025.

Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.

Scam cases reported to Iris' Resolution Center increased by 50% from October to November 2024.

44% of Americans have seen fake or AI-generated influencer endorsements in 2025.

Scam cases reported to Iris' Resolution Center surged by 87% in November 2024 compared to September.

5% of identity theft victims reported experiencing suicidal feelings following their incident in 2025.

21% of Americans have low confidence in spotting deepfakes in 2025.

18% of fraud victims reported feeling depressed or hopeless in 2025.

As an example of oversharing on social media, 20% have tagged their current location on social media.

35% of people plan to use ChatGPT to help them with gift ideas this holiday season.

Of the people that gave personal information for a discount, 49% handed over their phone number.

43% of Millennials plan to use ChatGPT to help them with gift ideas this holiday season.

41% of scam victims have fallen victim to online shopping scams, making it the most popular threat.

Of the people that gave personal information for a discount, 27% gave up their home address.

16% of Boomers plan to use ChatGPT to help them with gift ideas this holiday season.