40% of Gen Z households reported phishing attempts.

78% of parents across all households are concerned about their child falling victim to an AI-enhanced scam.

41% of extortion targets are parents.

64% of US consumers have interacted with AI chatbots more frequently in the past year.

Only 22% of US consumers are comfortable sharing data with AI agents.

80% of US consumers who interacted more frequently with AI chatbots in the past year have shared personal information during these interactions.

62% of US consumers believe AI agents are easier to trick than humans

37% of US consumers trust interactions over the phone.

54% of US consumers trust interactions in person.

44% of consumers say they've felt pressured to share information with AI chatbots just to complete a task.

55% of iPhone owners expressed trust in their phone's built-in security to keep them safe. This figure is slightly higher than for Android owners, where 50% reported trusting their phone's security

41% of iPhone users admitted to sending a direct message (DM) on social media to a company or seller's account to get a discount. This behaviour was less common among Android users, with 33% admitting to it.

35% of iPhone users choose unique passwords for their online accounts. In contrast, 41% of Android users choose unique passwords.

Only 21% of iPhone users reported using security software on their mobile phones. This is less than Android users, where 29% stated they use security software.

53% of iPhone users have fallen victim to a scam. This compares to 48% of Android users who have fallen victim to a scam.

47% of iPhone users purchased an item from an unknown source because it offered the best price. 40% of Android users made similar purchases from unknown sources for the best price.

55% of consumers in the UK don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).

80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services

Global willingness to spend time verifying identity on sharing economy platforms was 70% in 2025, which is only slightly down from 71% in 2024.

69% of respondents globally believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.