Consumer
Cybersecurity statistics about consumer
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50% of consumers globally don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).
Within both financial services and commercial/consumer sectors, 41% of professionals reported actively evaluating AI tools.
In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.
44% of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.
42% of Gen X and Boomers say they use a different password for every account as a measure to help themselves from being hacked.
37% of Gen X and Boomers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.
35% of consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.
When faced with data breaches at both a large corporation and a small business, 1 in 3 (34%) Gen Z and Millennials say they would stop shopping with both entirely.
20% of Millennials say they froze their credit as a measure to help themselves from being hacked.
21 % of Gen X and Boomers say they froze their credit as a measure to help themselves from being hacked.
26% of Gen Z consumers say they froze their credit as a measure to help themselves from being hacked.
65% of all consumers say they are more concerned about online security than they were five years ago.
38% of Gen Z consumers say they use a different password for every account as a measure to help themselves from being hacked.
33% of Gen Z consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.
About 1 in 3 (30%) Gen Z and Millennials find sites that are not mobile-friendly concerning, versus 24% of Gen X and Boomers.
7% of Gen X and Boomers report being less concerned about online security than they were five years ago.
The majority (67%) of consumers believe that their personal information is already on the dark web.
30% of Gen X and Boomers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.
72% of Gen X and Boomers would take immediate action after a data breach notification.
38% of Gen X and Boomers say they use a credit monitoring service as a measure to help themselves from being hacked.