Consumer
We've curated 291 cybersecurity statistics about Consumer to help you understand how personal data protection, online shopping security, and identity theft prevention are evolving in 2025.
Showing 241-260 of 291 results
21% of Gen Z and 16% of Millennials report being less concerned about online security than they were five years ago.
1 in 4 (23%) consumers said having loyalty or rewards points on the line would influence their decision to remain a customer
33% of Millennials say they use a different password for every account as a measure to help themselves from being hacked.
Most consumers (68%) expect small businesses to maintain the same level of digital security as large corporations or better.
37% of Gen X and Boomers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.
7% of Gen X and Boomers report being less concerned about online security than they were five years ago.
The majority (67%) of consumers believe that their personal information is already on the dark web.
Sectors like social media (28%), hospitality (22%), and automotive (13%) face a steeper path to consumer confidence regarding data trust
Financial institutions (57%) score highest on trust when it comes to collecting and using customer data.
Only 23% of consumers say they fully understand how their data is used.
62% of consumers feel like they have "become the product".
59% of consumers are uncomfortable with their data being used to train AI systems.
42% read consent banners always or often before sharing their data.
Nearly half of respondents (46%) say they accept cookies less often than three years ago.
Public institutions (49%) also score high on trust for data collection and use.
When customers decide whether to create an account with a brand, 74% prioritise a company's reputation and trustworthiness.
More broadly, 60% of survey respondents are concerned about the impact of AI on the privacy and security of their digital identities.
38% of respondents believe human oversight to review or approve AI agent decisions would increase trust.
44% of those who would not use AI agents state, “I don’t trust AI agents with my personal data”.
72% of customers care about security when deciding whether to create an account with a brand.