Scams involving the sharing of personal information accounted for 36.1% of identity compromises, down from 43.1% the previous year.

Account-problems scams are the highest-volume scam type, with 74% of victims sharing high-value personally identifiable information (PII).

52% of scam victims lose money, more than twice the 2025 rate.

Investment scams account for 19% of the scams causing the most damage.

45% of women are concerned about peer-to-peer scams, compared with 40% of men.

19% of consumers report being scammed.

56% of consumers encounter scam attempts at least monthly.

Banking or payment scams account for 11% of the scams causing the most damage.

Fake invoice scams account for 20% of the scams causing the most damage.

55% of Americans aged 25 to 34 are concerned about deepfake scams.

Nearly 40 million U.S. consumers report being scam victims in the past year.

53% of Americans aged 18 to 24 are concerned about deepfake scams.

Reported losses for social media scams reached $2.1 billion in 2025. This is about eight times the 2020 figure.

In 2025, nearly 30% of people who reported losing money to a scam said it started on social media

In 2025 people reported far more money lost to scams on Facebook alone than they reported losing to text or email scams.

In 2025, people reported more money lost to scams that started on Facebook than on any other social media platform. WhatsApp and Instagram were a distant second and third.

More than 40% of people who lost money to a scam on social media said it started when they ordered something they’d seen in an ad

$1.1 billion, more than half the money reported lost to scams initiated on social media, was to investment scammers.

Nearly 60% of people who reported losing money to a romance scam in 2025 said it started on a social media platform.

One in three people who reported losing money to a job or business opportunity scam in 2025 said it started on social media.