Over 85% of New Yorkers indicated they would (41.8%) or might (43.7%) stop using a company if it suffered a data breach.

38% of New Yorkers reported they have already stopped using a service because they did not trust it to protect their data.

38% of UK consumers believe banks are innovating too quickly, while only 7% want banks to speed up innovation in 2025.

Sectors like social media (28%), hospitality (22%), and automotive (13%) face a steeper path to consumer confidence regarding data trust

Public institutions (49%) also score high on trust for data collection and use.

Financial institutions (57%) score highest on trust when it comes to collecting and using customer data.