40% of people have been targeted by Malvertising.

Email scams increased by 34.7% in 2025

36% of marketplace shoppers encounter scams weekly.

58% of consumers have encountered ad-related malware.

33% of consumers have encountered a marketplace scam.

51% of people encounter scams on social media weekly.

Phishing scams increased by 118% during Thanksgiving.

Delivery notification scams surged by 105.8% in November 2025 compared to the same period last year.

37% of consumers worldwide identified the use of artificial intelligence in sophisticated scams, such as deepfakes, as their top concern in 2025.

54% of Gen Z fraud victims reported feelings of overwhelm, 22% reported embarrassment, and 12% reported suicidal feelings in 2025.

62% of fraud victims reported feelings of frustration, while 61% reported feelings of anger in 2025.

Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.

Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.

Scam cases reported to Iris' Resolution Center increased by 50% from October to November 2024.

Scam cases reported to Iris' Resolution Center surged by 87% in November 2024 compared to September.

5% of identity theft victims reported experiencing suicidal feelings following their incident in 2025.

14% of consumers reported falling victim to a scam in the past year, with an average loss of $545, resulting in over $534,000 lost among survey participants.

18% of fraud victims reported feeling depressed or hopeless in 2025.

Lower-income fraud victims were twice as likely to feel depressed or hopeless compared to higher-income victims, with rates of 22% and 11% respectively in 2025.

Three-quarters (75%) of scams now target critical workflows such as account creation and sign-in processes.