Scams involving the sharing of personal information accounted for 36.1% of identity compromises, down from 43.1% the previous year.

Account-problems scams are the highest-volume scam type, with 74% of victims sharing high-value personally identifiable information (PII).

32% of consumers in Latin America express privacy concerns related to how personal or financial data is used or shared.

15% of all sensitive data uploaded to generative AI tools involves personal or employee data, including identifiers such as names and addresses.

34% of Consumers see themselves as responsible for protecting personal data in an app.

55% of Boomers see themselves as most responsible for protecting personal data in an app.

44% of Gen Z see developers as most responsible for protecting personal data in an app.

39% of Gen X see themselves as most responsible for protecting personal data in an app.

44% of Millennials see developers as most responsible for protecting personal data in an app.

37% of Consumers see app developers as responsible for protecting personal data in an app.

44% of those who would not use AI agents state, “I don’t trust AI agents with my personal data”.

Cyber criminals sell our personal data on illegal online marketplaces for as little as $0.50