In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.

80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services

69% of respondents globally believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

Global willingness to spend time verifying identity on sharing economy platforms was 70% in 2025, which is only slightly down from 71% in 2024.

Most consumers (68%) expect small businesses to maintain the same level of digital security as large corporations or better.

69% of consumers do not check if a website has a secure padlock icon before making online purchases.

31% of Millennials say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

31% of Gen Z and 27% of Millennials feel uneasy when websites have ads, versus 18% of Gen X and Boomers.

More than 1 in 3 (38%) consumers report they have been a victim of identity theft in the past.

The majority of consumers (61%) repeat passwords across their various accounts. This habit is slightly more common among Gen Z and Millennials compared to Gen X and Boomers.

30% of Gen X and Boomers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

22% of consumers say they froze their credit as a measure to help themselves from being hacked.

36% of Millennials say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

35% of consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

When faced with data breaches at both a large corporation and a small business, 1 in 3 (34%) Gen Z and Millennials say they would stop shopping with both entirely.

33% of Gen Z consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

About 1 in 3 (30%) Gen Z and Millennials find sites that are not mobile-friendly concerning, versus 24% of Gen X and Boomers.

65% of all consumers say they are more concerned about online security than they were five years ago.

38% of Gen Z consumers say they use a different password for every account as a measure to help themselves from being hacked.

30% of Gen X and Boomers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.