More than half of Gen Z and Millennial respondents view passkeys as convenient.

44% of those who would not use AI agents state, “I don’t trust AI agents with my personal data”.

Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues.

72% of customers care about security when deciding whether to create an account with a brand.

68% of users admitted to reusing passwords across multiple accounts.

70% of users still strongly prefer interacting with humans over AI agents.

89% of people "agreed" or "strongly agreed" that they are "concerned about my personal data being used inappropriately by corporations".

89% of people are "concerned about my data being used by AI tools without my consent".

69% of respondents said they use "multifactor authentication," or MFA.

44% said they "stopped using Instagram".

72% agreed or strongly agreed that they are "concerned about my personal data being accessed and used inappropriately by the government".

45% said they "stopped using X" (formerly Twitter).

60% feel that "we will never have simple, meaningful ways to protect our data".

47% of people said they "stopped using TikTok".

37% said they "stopped using Facebook".

87% of people "support national laws regulating how companies can collect, store, share, or use our personal data".

43% of people said they use identity theft protection solutions.

69% of people said they "use an ad blocker for online browsing".

70% of people "feel resigned that my personal data is already out there, and I can’t get it back".

70% believe "we will never have simple, meaningful ways to protect our data".