Scam victimization in the UK rose from 24% to 45%.

12% of consumers admit they don’t get scam information from any source at all.

49% of consumers aged 45-54 years old are willing to pay for scam protection.

42% of consumers aged 55-64 years old are willing to pay for scam protection.

Adults aged 18 to 34 are more than twice as likely to experience cyber crime (64%) compared to those aged 65 to 74 (28%).

1% of scam victims reported reputational damage.

41% of consumers aged 65-74 years old are willing to pay for scam protection.

15% of consumers turn to their bank or insurer to learn about scam trends.

52% of respondents do not feel sufficiently informed or protected from scams by guidance from safety organizations or government institutions.

15% of consumers learn about scam trends from a security service provider.

12% of consumers speak to friends or family to learn about scam trends.

12% of consumers rely on social media to learn about scam trends.

59% of consumers aged 25-34 years old are willing to pay for scam protection.

56% of consumers aged 18-24 years old are willing to pay for scam protection.

Less than a quarter (23%) of respondents felt very confident in their own scam-identifying abilities.

5.5% of the analyzed AI-enhanced scams used AI to contact and engage with victims.

In Vietnam, the figure for willingness to pay for scam protection climbs to 84%.

Scam victimization in the USA rose from 31% to 62%.

45% of adults aged 45-54 years old experienced cyber crime.

34% of adults aged 55-64 years old experienced cyber crime.