Social Media
We've curated 22 cybersecurity statistics about Social media to help you understand how data privacy risks, phishing attacks, and misinformation are impacting user safety and security practices in 2025.
Showing 1-20 of 22 results
One in three people who reported losing money to a job or business opportunity scam in 2025 said it started on social media.
In 2025, nearly 30% of people who reported losing money to a scam said it started on social media
Nearly 60% of people who reported losing money to a romance scam in 2025 said it started on a social media platform.
Reported losses for social media scams reached $2.1 billion in 2025. This is about eight times the 2020 figure.
Social media was the most costly fraud contact method last year in terms of aggregate reported losses for every age group under 80, and ranked second after phone calls for those 80 and over.
In 2025 people reported far more money lost to scams on Facebook alone than they reported losing to text or email scams.
In 2025, people reported more money lost to scams that started on Facebook than on any other social media platform. WhatsApp and Instagram were a distant second and third.
More than 40% of people who lost money to a scam on social media said it started when they ordered something they’d seen in an ad
$1.1 billion, more than half the money reported lost to scams initiated on social media, was to investment scammers.
Social media has 9% consumer trust
33% of consumers say they recently encountered a suspected scam on social media, while 18% encountered one via email and 16% via online marketplaces.
27% of people encounter scams daily on social media platforms.
51% of people encounter scams on social media weekly.
Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.
40% of people who have fallen victim to a scam during a past holiday season were scammed on social media.
65% of Gen Z are more likely to overshare on social media during the holiday season compared to their elders.
43% have potentially “overshared” on social media during the holiday season.
44% of people say they have purchased a holiday gift from a social media advertisement.
40% of consumers said they would be willing to give up social media to avoid the risk of identity theft.
39% of respondents said they trust social media the least with their identity data.