80% of consumers set permissions for apps on their smartphone to block access to things like their camera, location, or contacts if they are not needed for the app to function.

93% of consumers avoid clicking links in emails from people they do not know.

Only 24% of consumers encrypt their hard drives

Scams pretending to be tech support was reported by 25% of respondents.

86% of consumers use a strong password to access their home WiFi network.

33% of Americans who use MFA said they use a passkey, which is a new digital security tool.

68% of consumers implement software updates as soon as they are available.

53% of consumers have software that prevents malware or viruses.

14% of consumers have software to encrypt files on their device (up from 10% in 2024).

Three out of four scam attempts (74%) began through email, on social media, in text messages, or through a messaging app.

Of those who encountered a digital scam or cyberattack, 19% lost money.

15% of white Americans who encountered a scam reported losing money.

Social Media was the starting point for 17% of scams (a decrease from 23% in 2024).

12% of consumers reported having an email account taken over.

29% of the lowest income group (Less than $30,000) lost money after encountering a scam.

Email was the starting point for 27% of scams.

Scams beginning over a text message or messaging app rose significantly to 30% in 2025, up from 20% in 2024.

81% of consumers use multifactor authentication (MFA) to log in to at least one online account.

86% of consumers require a password, PIN, or other method to unlock their smartphone.

Of those who use MFA, 83% use SMS or text-based authentication.