Deepfake fraud jumped by 1100% in North America, indicating the use of generative AI to bypass facial recognition and biometric checks.

Retail fraud doubled, with the sector experiencing an average of one fraud attempt in every 127 calls in 2024. This is five times higher than financial institutions.

Fraud in contact centres reached its highest level in six years in 2024.

Over half of scam victims (52%) suffer financial loss or fraud.

68.8% of decision-makers at financial institutions rank first-party fraud as their second-greatest challenge.

Only 36% of consumers claimed they were more trusting of news they encounter online, despite the possibility of deepfakes or manipulated content.

When asked who should be most responsible for stopping AI-powered fraud, 18% of consumers pointed to Themselves.

Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year.

78% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in government services.

76% of consumers are worried about fake digital IDs generated with AI.

80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.

75% of consumers are worried about scam emails using AI to trick people into giving away passwords or money.

When asked who they trust most to protect their personal data from AI-powered fraud, 85% of consumers said "Government agencies."

When asked who they trust most to protect their personal data from AI-powered fraud, 93% of consumers said "themselves."

74% of consumers are worried about video and voice deepfakes.

72% of consumers are worried about being fooled by manipulated social media content.

When asked who they trust most to protect their personal data from AI-powered fraud, 88% of consumers said "Big Tech."

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.

Seven out of 10 global consumers (69%) indicated they are more skeptical of online content due to AI-generated fraud compared to last year.

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.