Deepfakes
We've curated 97 cybersecurity statistics about deepfakes to help you understand how this evolving technology is impacting identity theft, misinformation, and online scams in 2025. Stay informed to protect yourself from these emerging threats!
Showing 21-40 of 97 results
42% of adults aged 18–24 feel very confident they could spot a deepfake IRS video or AI-generated audio, nearly triple the 15% of adults aged 65–74.
Only 29% of Americans feel very confident they could spot a deepfake IRS voice or video pretending to be from the IRS.
29% of SMBs encountered deepfake schemes in the past 12 months.
Nearly 60% of companies report experiencing deepfake-driven attacks.
62% of mid-market organizations agree that AI-driven phishing and deepfake scams are on the rise.
45% of internal audit leaders identify deepfake audio or video impersonation as a leading AI-enabled fraud threat.
Deepfake attacks increased by 880% in 2024.
One study finds that 19 out of 20 popular "nudify" apps specialise in the simulated undressing of women.
62% of organizations experience deepfake incidents.
32% of organizations reported increased incidents related to deepfakes.
88% of organizations encounter deepfake or impersonation attacks at least occasionally.
45% of IT, cybersecurity, risk, and fraud leaders reported that deepfake or impersonation attacks are frequent occurrences in their organizations.
43% of consumers in Latin America cite AI-driven fraud, including deepfakes and voice cloning, as an emerging threat reshaping perceptions of safety in digital spaces.
89.4% of Americans expect mobile apps to block AI-powered threats such as bots, deepfakes, impersonation, and account takeovers.
Instances of deepfaked selfies increased by 58% in 2025.
In 2025, deepfakes were linked to 20% of biometric fraud attempts.
37% of consumers worldwide identified the use of artificial intelligence in sophisticated scams, such as deepfakes, as their top concern in 2025.
One in three businesses worldwide has been impacted by deepfakes and other impersonation attacks.
61% of cybersecurity professionals in Germany identified deepfakes as the most significant identity-based threat in 2025.
75% of companies globally report not having a dedicated plan to specifically address generative AI risks, including deepfakes and AI-driven fraud attacks in 2025.