The majority of consumers (61%) repeat passwords across their various accounts. This habit is slightly more common among Gen Z and Millennials compared to Gen X and Boomers.

36% of Gen Z consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

26% of Gen Z consumers say they use a credit monitoring service as a measure to help themselves from being hacked.

26% of Gen Z consumers say they froze their credit as a measure to help themselves from being hacked.

More than half of Gen Z (53%) and 42% of Millennials have cut ties with a business because it experienced a security incident.

33% of Gen Z consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

Nearly 1 in 4 (21%) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning, versus 15% of Gen X or Boomers.

42% of Gen Z and 40% of Millennial respondents would not immediately change their passwords or credit card information after being notified of a data breach, if they act at all.

28% of Gen Z have fallen victim to extortion scams.

72% of both Gen Z and Millennial respondents estimate they have fewer than 25 unique passwords.

72% of Gen Z admit they reuse the same password across accounts. This contrasts with 42% of Boomers who report doing the same.

38% of Gen Z report changing only a single character or reusing an existing password when prompted to update a credential. This is similar to 31% of Millennials.

59% of Gen Z admit to reusing an existing password even when updating an account with a company that has recently had a data breach. This compares to just 23% of Boomers who do the same.

35% of Gen Z respondents revealed they never or rarely update passwords after a data breach at a company with which they have an account. Only 10% of Gen Z reported that they always update compromised passwords.

Only 13% of Gen Z report using a password manager to securely share sensitive login information.

Gen Z is the most likely generation to use password management software (46%). This compares to 39% of Millennials and 33% of Gen X.

30% of Gen Z often or always forget passwords to important accounts.

Nearly half (44%) of Gen Z changed a streaming service password to remove account access for a family member or friend following an emotional response to something they said or did.

62% of Gen Z report some level of stress when it comes to managing passwords.

Over 80% of Gen Z and Millennials report that they are at least somewhat likely to enable multi-factor authentication (MFA) when it isn’t required. This compares to just 51% of Boomers.