29% of the lowest income group (Less than $30,000) lost money after encountering a scam.

Email was the starting point for 27% of scams.

Scams beginning over a text message or messaging app rose significantly to 30% in 2025, up from 20% in 2024.

81% of consumers use multifactor authentication (MFA) to log in to at least one online account.

86% of consumers require a password, PIN, or other method to unlock their smartphone.

Of those who use MFA, 83% use SMS or text-based authentication.

69% of consumers said they had never had an online account taken over by scammers.

Of all Americans, 9% lost money to a cyberattack or digital scam.

58% of respondents said that they are concerned that stricter fraud controls will frustrate consumers.

56% of consumers encountered scam attempts at least monthly in 2024.

48% of consumers have fallen victim to cyber crime in the last 12 months.

43% of individuals who believe they know how to recognise an online scam also reported falling victim to a scam in the last year.

73% of consumers don't know who to trust online.

50% of consumers believe they are likely to fall victim to cyber crime in the future.

69% of consumers believe they know how to recognise an online scam.

Cyber criminals sell our personal data on illegal online marketplaces for as little as $0.50

Over 50% of agents believe clients would be willing to pay up to $100 for personal cyber insurance coverage

Only 43% of agents believe their clients share the same understanding of the value of personal cyber insurance.

56% of insurance agents reported that their customers don’t understand or agree with the value of cyber insurance.

84% of agents understand the value of personal cyber insurance.