Social Media was the starting point for 17% of scams (a decrease from 23% in 2024).

12% of consumers reported having an email account taken over.

29% of the lowest income group (Less than $30,000) lost money after encountering a scam.

Scams beginning over a text message or messaging app rose significantly to 30% in 2025, up from 20% in 2024.

Email was the starting point for 27% of scams.

86% of consumers require a password, PIN, or other method to unlock their smartphone.

69% of consumers said they had never had an online account taken over by scammers.

Of all Americans, 9% lost money to a cyberattack or digital scam.

Of those who use MFA, 83% use SMS or text-based authentication.

33% of consumers have identity theft protection services (up from 28% in 2024).

Scams pretending to be a bank or credit card company was reported by 25% respondents.

Less than half (48%) of consumers regularly review their security settings at least once every six months.

65% of consumers use a unique password across their different accounts.

The youngest adult age group (18–29) experienced a 27 percentage-point increase in encountering text scams between 2024 and 2025 (reaching 40% in 2025).

Only 5% of MFA users use a physical security key, the most secure method of authentication.

Only 8% of consumers were "very confident" that their personal data is private and not distributed without their knowledge.

10% of the highest income group ($100,000 or more) lost money after encountering a scam, making them the least likely income group to lose money.

Nearly half of Americans (46%) reported having personally encountered a cyberattack or a digital scam attempt.

42% of Americans use a password manager that automatically creates and stores a very strong password for each account (up from 36% last year).

Phishing was the most common method, experienced by 39% of respondents.