Impersonation
We've curated 32 cybersecurity statistics about Impersonation to help you understand how cybercriminals are mimicking trusted individuals and brands to deceive victims in 2025. Discover how this tactic is evolving and affecting online security.
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Three in four (75%) of users have encountered social engineering attempts like phishing and impersonation scams.
43% of organizations reported deepfake impersonation attempts.
More than 50% of fraud is driven by artificial intelligence and hyper-realistic impersonations.
Over 60% of top-clicked phishing emails were related to HR and IT.
People were more likely to click on links related to internal topics or impersonating known brands, accounting for 61.6% of clicks.
In attachment-based campaigns, people were most likely to open certain file types: PDFs (53%), HTML files (28.5%), Word files (18.5%).
The top three QR codes scanned in simulations related to: A new drug and alcohol policy from HR (14.7%), A DocuSign for review and signing (13.7%), A Workday happy birthday message (12.7%).
68.6% of clicked links involved domain spoofing.
60.7% of the phishing simulations that were clicked mentioned an internal team.
49.7% of clicked phishing simulations mentioned HR.
In attachment-based campaigns, people were most likely to open certain file types: PDFs (53%), HTML files (28.5%), Word files (18.5%).
The FBI received 17,367 complaints about government impersonation in 2024 (versus 14,190 in 2023 and 11,554 in 2022).