62.5% of IT and security professionals say deepfake attacks are immediately disruptive.

31.3% of IT and security professionals rate deepfake voice and video technology as "extremely impactful" among emerging threat trends.

48% say synthetic digital content is a high or critical threat.

77% of organizations have been targeted by deepfake attacks.

51% of organizations have faced sophisticated, personalized phishing emails powered by deepfake technology.

30% of security professionals are confident that their CEOs could reliably identify a deepfake.

Only 29% of Americans feel very confident about spotting deepfakes in 2025.

21% of Americans have low confidence in spotting deepfakes in 2025.

Taylor Swift ranks #1 as the most impersonated and exploited celebrity.

39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.

72% of Americans have seen fake celebrity or influencer endorsements in 2025.

44% of Americans have seen fake or AI-generated influencer endorsements in 2025.

10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.

93% of senior legal professionals are concerned that AI-generated fake assets could materially harm their business

89% of healthcare organizations express concern that deepfake audio and video will become major vectors for social engineering in future ransomware attacks.

53% of organizations implemented AI-powered threat detection.

90% of C-level executives express concern that deepfake audio and video will become major vectors for social engineering in future ransomware attacks.

87% of organizations expect deepfakes to become major attack vectors in future ransomware campaigns.

One in five mobile users has been the target of a deepfake scam.

Across all industries, there was a 700% global increase in deepfake fraud between Q1 2024 and Q1 2025.