41% of Gen Z households reported unauthorized in-app purchases.

28% of Gen Z parents admit to sharing passwords verbally or through text or email.

16% of families overall use a password manager with shared vaults to securely manage credentials across the household.

37% of Gen Z parents give their child full autonomy or only lightly monitor their online activity.

98% of Gen Z parents say they've had conversations with their kids about online safety.

43% of parents haven't talked with their kids about how to recognize AI-enabled threats.

56% of Gen Z parents do not use a password manager.

80% of Gen Z parents fear their kids will fall victim to AI-enhanced online threats.

64% of Gen Z parents do not use a VPN for added protection.

78% of parents across all households are concerned about their child falling victim to an AI-enhanced scam.

44% of Gen Z parents report their child or family experiencing malware or a virus from downloads.

42% of children ages 3-5 have unintentionally shared personal data online.

28% of children ages 3-5 browse online with minimal or no supervision from their parents.

Nearly 80% of children ages 3-12 have their own internet-connected tablet.

25% of Gen Z parents use a password manager with shared vaults to securely manage credentials across the household.