ChatGPT-User was the second most impersonated agent in early 2026.

Meta-ExternalAgent was the most impersonated agent in early 2026.

Real estate accounted for 17% of agentic browser traffic in early 2026.

Travel and tourism accounted for 15% of agentic browser traffic in early 2026.

E-commerce and retail accounted for roughly 20% of agentic browser traffic.

71% of enterprises state it is critical to urgently develop the capability to distinguish between human and AI agents.

98% of enterprises feel confident in their ability to distinguish between human and AI agents.

16% of organizations identify enabling AI agents or other autonomous systems as a main driver behind the use of APIs.

Over half (53%) of organisations using agentic AI say they are already deploying it, or plan to, for customer-facing roles.

Almost a fifth (18%) of organisations host between 501–1000 AI agents.

37% of US consumers trust interactions over the phone.

54% of US consumers trust interactions in person.

62% of US consumers believe AI agents are easier to trick than humans

37% of organisations report that 1–100 AI agents are currently active within their systems.

80% of US consumers who interacted more frequently with AI chatbots in the past year have shared personal information during these interactions.

44% of consumers say they've felt pressured to share information with AI chatbots just to complete a task.

19% of organisations deploy between 21 and 50 types of AI agents.

7% of organisations assess API risk monthly or less.

Only 22% of US consumers are comfortable sharing data with AI agents.

Nearly half (48%) of organisations currently use between 6 and 20 types of AI agents.