Cybersecurity statistics / Brand Phishing

Open AI’s ChatGPT entered the top ten most impersonated brands for the first time.

Publisher	Check Point
Report	Q2 2026 Brand Phishing Report
Published	23 July 2026
Topics	Brand Phishing, Phishing, ChatGPT

Published by Check Point in Q2 2026 Brand Phishing Report, 23 July 2026. The figure is taken from the report as published; the full methodology is in the source.

View the original report

Compare this across sources

5 sources answer what share of organisations experienced a phishing attack. They report between 38% and 76%, with a median of 42%.

See all 5 sources

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Microsoft was the most impersonated brand in Q2 2026, appearing in 23% of all brand phishing attempts.

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The top five impersonated brands — Microsoft, LinkedIn, Google, Apple, and Amazon — together accounted for more than 50% of all brand phishing attempts this quarter.

Check Point, 25/07/2026

Malicious email (26%) and phishing (24%) together account for 50% of ransomware incidents.

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36% of restaurants experienced phishing targeting staff credentials as a form of social engineering in the past year.

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Only 28% of the MFA used for workforce authentication in financial services is phishing-resistant.

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After 90 days of security awareness training, the global average PPP drops to 20.1%.

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