Bots now account for over half of all internet traffic.

In 2025, bots made up more than 53% of all web traffic, up from 51% the previous year, while human activity fell to 47%.

Bots account for 29% of all web traffic, with approximately 25% of this traffic classified as unwanted.

Meta’s AI crawler and OpenAI’s ChatGPT fetcher accounted for 60% and 68% of their respective traffic categories in Q3 2025.