31.2% of consumers choose general AI tools such as ChatGPT or Gemini for agentic commerce, 27.0% favor retailer websites or apps, and 24.4% indicate no preferred platform

In Q4 2025, 73% of consumers reported using AI at some point in their shopping journey

50.8% of consumers assign responsibility for unauthorized or erroneous AI-driven purchases to the AI platform, 23.2% assign responsibility to the retailer or brand, and 18.7% accept personal responsibility

55.0% of consumers are not comfortable with AI agents making purchases on their behalf

46.5% of consumers do not trust any company to manage purchases for them

53.9% of consumers believe AI could increase the risk of online fraud

In Q4 2025, 70% of consumers said they were at least somewhat comfortable with AI agents making purchases on their behalf

Global fraud rates increased by 8% driven by attacks targeting the gaming and gambling and ecommerce sectors, cost-of-living pressures and emerging fraud tactics.

The ecommerce fraud attack rate grew 64% year over year.

60% of retail and eCommerce enterprises prefer building on existing, open-source tools for AI agent orchestration.