The three industries with the highest baseline PPP are Healthcare & Pharmaceuticals at 42.7%, Insurance at 38.1%, and Retail & Wholesale at 36%.
| Publisher | KnowBe4 |
| Report | Phishing by Industry Benchmarking Report 2026 Edition |
| Published | 7 July 2026 |
| Topics | Phishing, Healthcare, Insurance, Retail, Wholesale |
Published by KnowBe4 in Phishing by Industry Benchmarking Report 2026 Edition, 7 July 2026. The figure is taken from the report as published; the full methodology is in the source.